[dropcap]I[/dropcap]t’s almost a sub-beat to cover The Church of Jesus Christ of Latter-day Saints’ continued efforts to “not rebrand” the Church, engaging in a fervent lustration campaign against all references to anything “Mormon” or “LDS.” However, part of correcting the name of the Church also involves simplifying the Church’s social media channels, which brings us to the blessed Newsroom, lifeblood of Latter-day Saint-focused journalists everywhere.
The Newsroom itself remains, but effective today, the Church Newsroom Facebook and Instagram accounts have been merged with the Church’s main Facebook and Instagram Pages (not Groups). This does not mean that there will no longer be a news-focused outlet for the Church. Indeed, as the release states, “Those accustomed to and interested in receiving comprehensive breaking Church news can join the Church’s official Facebook news group, Newsroom of The Church of Jesus Christ of Latter-day Saints. The group is a part of the official Facebook page and replaces the old Church Newsroom Facebook page. The Church’s official Facebook page also has a group devoted to inspirational content.”
So to be clear, there is now a Group (not a Page) devoted to “comprehensive breaking Church news” while everything else is one the main Page. At a quick glance, it seems the main Church Facebook and Instagram outlets are being used for inspirational messaging from Church leadership, whereas other news, such as recent announcements about temple designs and locations, are reserved for the Newsroom Group.
Using a Group can be a tricky thing, primarily because if open access controls are in place, anyone can join and anyone can post. Basically, if ne’er-do-wells wanted to plaster the group with their own content, they could. Heck, we could plaster it with our own content. Maybe we should…. Wait wait. No no. We’re pro-Church. We’ll play by those rules.
This is a minor quibble, but why does the group header image have a picture of The Russells™, some Italian dignitary, and someone who we assume is a translator. Why not, you know, Jesus? Then again, the official Facebook Page of the Church just has an image of some youths kicking it on the beach, so what do we know?
To be clear, this means that while the Church will maintain a news-focused group on Facebook, it will not maintain any such presence on Instagram.
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As part of the Church’s ongoing efforts to unify its communication channels, news of the Church on Instagram will now accompany inspirational content on the @ChurchofJesusChrist account’s main feed, Instagram Stories, and IGTV. Publishing on the Church Newsroom Instagram account will end today. Learn more this update in the link in our bio.
On Instagram, news and inspirational content will be available on @ChurchofJesusChrist through the page’s main feed, Instagram Stories section and IGTV.
The Church’s official Twitter presence, which also serves as a source of breaking news, continues to be @ChurchNewsroom.
This is all well and good, but if we take the current situation between bifurcated Facebook presences at face value, are we to assume Instagram and Twitter will no longer have any news that is not “high level”? Where is the dividing line between “high level” and everything else? It’ll be weird to see how this shakes out.
Regardless, you can bookmark This Week in Mormons, where we will always share the greatest news with our unrivaled pedantry.